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Peeps more popular than ever

"Everyone seems to have a Peeps story," says Ross Born, third-generation operator of Just Born Inc., which hatches 5 million Peeps a day at its plant north of Philadelphia.
Born\'s grandfather, Russian immigrant Sam Born, started the candy company out of a Brooklyn storefront 90 years ago. Born advertised the freshness of his product with a sign that said "Just Born." The name stuck.
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Peeps

Born's grandfather, Russian immigrant Sam Born, started the candy company out of a Brooklyn storefront 90 years ago. Born advertised the freshness of his product with a sign that said "Just Born." The name stuck.

Credit: AP Photo/Matt Rourke

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